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For immediate release, 09/13/2011

Jefferson National Wins Internet Advertising Competition and Summit Creative Awards

“Financial Services Company of the Year” Continues Unprecedented Winning Streak

New York, NY and Louisville, KY—September 13, 2011—Jefferson National, innovator of the industry’s first flat-insurance fee variable annuity1 and winner of the DMA “2010 Financial Services Company of the Year” award, was named an award winner of the 2011 Internet Advertising Competition and the 2011 Summit Creative Awards, continuing to build on an unprecedented winning streak.

“Faced with a highly competitive financial services marketplace and a challenging economic climate, Jefferson National continues to be recognized as a thought leader and an industry innovator,” said David Lau, Chief Operating Officer of Jefferson National. “I’m incredibly proud of our team’s hard work, their ongoing accomplishments, and the value that they bring to the Jefferson National brand.”

Jefferson National was awarded “Best Financial Services Email” by the Internet Advertising Competition (IAC) Awards for a campaign entitled “Top 10 Reasons.” The interactive email and animated landing page were designed to highlight Jefferson National’s recent accomplishments, as well as its innovative products and services. The creative centerpiece was a gold-plated trophy topped by the iconic Jefferson National Steamroller, symbolizing the company’s successful efforts to “flatten the fees on VAs—and flatten the competition.”  The IAC Awards help set the standard for Internet excellence by highlighting the best in online advertising and recognizing the individuals and organizations responsible for the best use of the medium. The Competition web site with a complete list of winners is located at www.IACAward.org.

Jefferson National also achieved international recognition, winning a Silver Summit Creative Award (SCA) for Best B2B Public Relations Program with a campaign entitled “The Tax Efficient Frontier.” The campaign introduced a white paper featuring an innovative new investing strategy, “The Tax-Efficient Frontier: Improving the Efficient Frontier with the Power of Tax Deferral,” written by David Lau, Chief Operating Officer of Jefferson National. The campaign immediately generated substantial media coverage in a range of top trade pubs and financial industry websites, and went on to reinforce Jefferson National’s thought leadership position through an ongoing series of bylined articles. The SCA Awards advance excellence in the communications industry and raise awareness of winners from more than 50 countries and across five continents. More information the Summit Awards can be found at: http://www.summitawards.com/

Jefferson National has earned more than 20 Top Awards, including the DMA’s 2010 Financial Services Company of the Year, for an innovative, highly efficient and unprecedented web-based direct marketing strategy, ranked alongside such previous frontrunners as Wells Fargo, the Hartford and Charles Schwab. Other highlights from 2010 include two "Leader Awards" from the Summit Emerging Media Awards competition for its website and its Integrated Marketing and Communications Campaign, the 2010 Silver Davey Award for “helping to push the limits in creativity and design”, and two 2010 “Awards of Excellence” from The Insurance and Financial Communicators Association (IFCA) for ranking “among the best in marketing and communications creativity, design and writing.”

Jefferson National has emerged from a crowded field of nearly 1,000 VA products sold by more than 100 different companies. Jefferson National’s Monument Advisor is recognized as the lowest-cost retirement vehicle on the market2 and has been a leading VA offered by RIAs according to Morningstar MARC Data.3 Jefferson National’s Monument Advisor offers more than 330 investment options, the industry’s largest selection of tax-deferred funds and six times more underlying funds than the typical VA.4 Jefferson National also offers the industry’s most subaccounts with the Five Star and Four Star Morningstar Rating for a second consecutive year.5

1 Jefferson National’s Monument Advisor has a $20 monthly flat insurance fee. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details. 2For a $25,000 contract, Monument Advisor's $20 per month insurance fee is lower than 87% of all variable annuity insurance charges. For a $100,000 contract, the $20 insurance fee is lower than all variable annuity insurance charges (Morningstar data as of 12/31/10). 3Morningstar VARDS/MARC data as of 12/31/07, 12/31/08. 4Morningstar data as 12/31/10. 5Morningstar data as of 07/15/10.

Media Relations
JeffNat Deborah Newman 502.587.3858

About Jefferson National

We are committed to serving RIAs and fee-based advisors with investing solutions that help their clients build wealth and achieve financial goals. Named the industry “Gold Standard” for our unique approach, we continue to invent new ways to help advisors take their seat on the client’s side of the table. We believe above all that consumer value is in everyone’s best interest.