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For immediate release, 09/09/2015

Jefferson National Selects LifeYield to Power New Asset Location Tool for RIAs, Fee-Based Advisors and the Clients They Serve

September 9, 2015, Louisville, KY and Boston, MA –Jefferson National, recognized innovator of a leading tax-advantaged investing platform for Registered Investment Advisors (RIAs), fee-based advisors and the clients they serve, has selected financial software innovator LifeYield, LLC to power a new asset location tool that will help advisors enhance after-tax outcomes for their clients. The tool is currently under development and slated to launch in early 2016.

Jefferson National’s Monument Advisor is the industry’s firstand only Flat-FeeInvestment-Only Variable Annuity (IOVA) with more than 350 underlying funds—a transparent no-load tax-advantaged investing platform for RIAs and fee-based advisors to help their clients build more wealth through the power of tax deferral. Leveraging LifeYield’s tax-smart software to develop a proprietary tool, Jefferson National will further enhance value for advisors and their clients, helping identify the optimal location for assets based on tax-efficiency to maximize the tax-advantages of their Flat-Fee IOVA. According to Morningstar research, optimal asset location can add 100 to 200 basis points per year in incremental after-tax returnswithout increasing risk.3

"Like Jefferson National, LifeYield is at the forefront of pioneering tax-smart investing solutions," said Laurence Greenberg, President of Jefferson National. "Together, we will create real, quantifiable value for RIAs, fee-based advisors and their clients to improve after-tax outcomes using the power of tax-deferral and asset location."

"Jefferson National has consistently been on the leading edge, re-engineering transparent, low-cost, high-value products and solutions for RIAs, fee-based advisors and their clients," said Mark Hoffman, CEO of LifeYield.  "We are excited to be partnering to create a truly valuable application that will improve client outcomes while growing advisor assets under management."

Media Relations
JeffNat Deborah Newman 502.587.3858

About LifeYield

Coordinated Account, Social Security, and Income Management Software. LifeYield was founded on the premise that individuals can get more out of their assets when they, and their financial advisors, better understand the complicated rules around them, such as investment taxes and Social Security regulations. LifeYield's easy-to-use software helps advisors use these rules to their advantage so they can maximize their clients' assets and income during accumulation and in retirement. LifeYield was founded in 2008 by successful financial technology industry veterans and is headquartered in Boston, Massachusetts. For more information, please visit www.lifeyield.com or email Jack Sharry at jack.sharry@lifeyield.com.

1Mogel, Gary S. (2005, June 6), Flat-fee variable annuity makes its debut. Investment News. Retrieved from http://www.investmentnews.com/article/20050606/SUB/506060708

2Jefferson National’s Monument Advisor has a $20 monthly flat insurance fee.  Additional low-cost fund platform fees ranging from .10% - .35% will be assessed for investors wishing to purchase shares of low-cost funds.  See the prospectus for details.  Certain low-cost funds may only be available to you if you retain certain investment advisors.

3Taxes and Investment Performance, Morningstar, 2013.

 

About Jefferson National

Jefferson National is a recognized innovator of a leading tax-advantaged investing platform for RIAs, fee-based advisors and the clients they serve. Trusted partner to a network of 3,000 advisors, Jefferson National provides greater efficiency, transparency and choice through an adaptable technology platform, award-winning distribution strategy and cost-effective servicing capabilities.  Named the industry “Gold Standard” and winner of more than 45 industry awards, including the DMA 2010 Financial Services Company of the Year. The company serves advisors and clients nationwide, through its subsidiaries Jefferson National Life Insurance Company and Jefferson National Life Insurance Company of New York. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.