Financial advisor: Digital Media: Key To Financial Technology Convergence
Financial Advisor Magazine cited Jefferson National’s Advisor Authority Study in a recent article written by practice management expert Cliff Campeau. Campeau takes a closer look at the changing dynamic between robos and financial advisors. As he notes, advisors are beginning to look at robo platforms to expand their business base. And not surprisingly, robos are also looking to advisors as a key source of growth for their product and service offering.
Highlighting the results of Advisor Authority, Campeau notes that 19% of advisors surveyed indicated that they had already implemented a robo-advice tool in their practice. Of the advisors who already use robos, more than half use them for clients with more than $1 million, and 20% use them for clients with over $10 million in investable assets.
Read more about Jefferson National's Advisor Authority Study in the full article here.