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Advisors
Register now to manage accounts, create MAx Models and get access to our Knowledge Bank.

Account Holders
Create Account to manage your assets on the Jefferson National Account Management website.

close
Forgot your password?

Advisors
Register now to manage accounts, create MAx Models and get access to our Knowledge Bank.

Account Holders
Create Account to manage your assets on the Jefferson National Account Management website.

close
Forgot your password?

Advisors
Register now to manage accounts, create MAx Models and get access to our Knowledge Bank.

Account Holders
Create Account to manage your assets on the Jefferson National Account Management website.

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March 25, 2014

The Evolving Variable Annuity Landscape

Laurence Greenberg, President, Jefferson National

The market collapse of 2008 impacted every player in the financial services industry, putting pressure on all companies to reform their product offerings. In the VA industry, companies can no longer guarantee the same withdrawal rates and benefits as they had in the past. As many VA companies have been forced to re-price, re-tool—or  retreat from the industry entirely, others have developed new approaches—such as managing risk at the fund level and focusing on the benefits of tax-advantaged investing.