open quoteLast year, Jefferson National Life Insurance Co. in Dallas introduced a variable annuity that imposes no commissions or surrender fees, and charges a flat insurance fee of $20 a month regardless of the annuity's size. By comparison, the average variable annuity charges an insurance fee of about 1.38% according to investment researcher Morningstar, Inc. On a $100,000 contract, that is the difference between paying $240 a year or $1,380.
—Wall Street Journal, May 15, 2006.

FOR IMMEDIATE RELEASE

Jefferson National Contact:
Deborah Newman
Director Corporate Communications
212-220-5862
dnewman@jeffnat.com

Jefferson National Wins 2010 Grand Award and Award of Excellence in APEX 22nd Annual Competition for Publication Excellence

Eleven Top Awards in Nine Months for Innovator of First Flat-Insurance Fee VA

New York, NY and Louisville, KY - July 7, 2010 - Jefferson National, innovator of the industry's first flat-insurance fee variable annuity,1 has won the 2010 Grand Award and Award of Excellence in the APEX 22nd Annual Competition for Publication Excellence. With these two latest accolades, Jefferson National has now earned eleven top awards in the past nine months. Jefferson National's award-winning work surpassed more than 3,700 entries from throughout the United States and several other countries from around the world.

According to Communications Concepts, Inc., sponsors of the APEX Awards, the competition recognizes "Excellence in editorial content and the ability to achieve overall communications excellence," adding that "This year's entries displayed an extraordinary level of quality."

"At Jefferson National we're committed to delivering excellence at every level—through our products, our services and our award-winning marketing and communications campaigns," said David Lau, Chief Operating Officer of Jefferson National. "It's truly an honor to be recognized by the 2010 APEX Awards for our innovative ideas that can change industry perceptions and create a category leader."

Jefferson National won the 2010 APEX Grand Award, the highest level of recognition, for an educational series of articles entitled "New Rules for Growing Your Book of Business." According to judges, the series demonstrated "Superb analysis and clear explanations of complex business and e-business marketing strategies. The copy is well-written, interesting—and holds the reader's attention." Jefferson National launched this innovative series to help Financial Advisors "flatten the social media landscape" by harnessing the power of digital media and online networks as a cost-effective way to grow their business, build their personal brand and manage their reputation.

Jefferson National won the 2010 APEX Award of Excellence for its innovative Social Media Campaign. Using an exclusive Advisor-Only Online Community, Corporate Blog, Online Tools, LinkedIn Profiles and Twitter Feeds, Jefferson National designed its Social Media Campaign to connect with Financial Advisors on a "personal" level using "digital" channels.

Jefferson National now has earned eleven top honors in just nine months. In addition to the APEX 2010 Grand Award and Award of Excellence, Jefferson National's recent accolades also include the 2010 Platinum and Gold Hermes Creative Awards; the League of American Communications Professionals 2009 Impact Awards Best Marketing Communications Team; the Association of Marketing and Communication Professionals 2009 MarCom Platinum Award and Gold Award; two "Leader Awards" in the 2009 Summit Emerging Media Awards; "Outstanding Achievement Award" in the Interactive Media Council's 2009 Interactive Media Awards, as well as "Outstanding Website" in the 13th Annual WebAward Competition sponsored by the Web Marketing Association.

Additionally, this year Jefferson National was named a finalist in the American Business Awards for "Most Innovative Company of the Year" (Up to 100 Employees) as well as "Marketing Department of the Year." Jefferson National was also named a finalist for "Sales Department of the Year" in the Financial Services category of the fourth annual Stevie Awards for Sales & Customer Service.

Jefferson National's award-winning in-house team is led by COO David Lau, and includes Mark Forman, Director of Online Marketing; Deborah Newman, Director of Communications; Nicole Gross, Director of Marketing Programs and Amber Mullaney, Marketing Manager. Creative support for the "New Rules" series and Social Media Campaign was provided by Dan Sommer, CEO, and David Berger, Senior Marketing Manager, of New York based Caridan Marketing Labs.

About Communications Concepts

Communications Concepts, Inc., was founded to help publishing, PR and marketing professionals improve publications and communications programs through a series of focused newsletters, reports and consulting services. Now in their 22nd year, The APEX Awards were established by Communications Concepts to set standards for excellence and recognize creative achievements. To learn more, please visit www.writingthatworks.com.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 50,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

1Jefferson National's Monument Advisor has a $20 monthly flat insurance fee with no transaction fees on more than 97% of underlying funds. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details. Like other variable annuities, the customer pays fees of the underlying funds selected plus the fees of any advisor hired. The base contract does not provide an enhanced death benefit. An optional enhanced death benefit is available for an additional fee. Please see prospectus for details.

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Form #JNL2010CL057 06/10

 

An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.

Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.

Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 ½ may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice. Annuities are not deposits or obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance Company (Dallas, TX) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

Form #: jef-pr-20061207