FOR IMMEDIATE RELEASE

Jefferson National Contact:
Deborah Newman
Director Corporate Communications
212-220-5862
dnewman@jeffnat.com

Jefferson National Wins 2010 Platinum and Gold Hermes Creative Awards

Innovator of First Flat-Insurance Fee VA Surpasses 3,600 Entries from Around the World, Wins Nine Top Awards in Seven Months

New York, NY and Louisville, KY - May 13, 2010 - Jefferson National, innovator of the industry's first flat-insurance fee variable annuity,¹ has won the 2010 Platinum and Gold Hermes Creative Awards, earning nine top awards in just seven months. Jefferson National's award-winning work surpassed more than 3,600 entries from throughout the United States and several other countries from around the world.

According to the Association of Marketing and Communication Professionals (AMCP), sponsors of the Hermes Awards, the competition recognizes "companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry."

"At Jefferson National we're committed to staying one step ahead of the industry with innovative ideas that can change perceptions and create category leaders," said David Lau, Chief Operating Officer of Jefferson National. "It's truly an honor for our marketing creativity to be recognized by the 2010 Hermes Awards and be ranked alongside well known brand names such as GEICO, MetLife and Wells Fargo."

Jefferson National won the 2010 Hermes Platinum Award for a direct mail piece entitled "The Pen is Mightier than the Sword," promoting a "handy scroll pen" for financial advisors with a portable list of "quick reference reasons why our remarkable flat-insurance fee variable annuity makes sense for a variety of clients." One look and advisors could see that "the latest tax-deferring instrument on the market has Jefferson National written all over it."

Jefferson National won the 2010 Hermes Gold Award for an integrated campaign centered around "MAX: Monument Advisor Express" a suite of unique, unbiased, data-driven tools for financial advisors and their clients. As highlighted in the campaign, Monument Advisor is "The Ultimate Retirement Vehicle," a no-load, tax-deferred Flat-Insurance Fee VA that has been "Ergonomically designed for your model retirement. It brings variable annuities back to what they should have been all along: low cost tax-deferral and more investment options."

With the addition of the 2010 Platinum and Gold Hermes Creative Awards, Jefferson National now has earned nine top honors in just seven months. Jefferson National's recent accolades also include the League of American Communications Professionals 2009 Impact Awards Best Marketing Communications Team; the Association of Marketing and Communication Professionals 2009 MarCom Platinum Award and Gold Award; two "Leader Awards" in the 2009 Summit Emerging Media Awards; "Outstanding Achievement Award" in the Interactive Media Council's 2009 Interactive Media Awards, as well as "Outstanding Website" in the 13th Annual WebAward Competition sponsored by the Web Marketing Association.

In addition, Jefferson National was recently named a finalist in the American Business Awards for Most Innovative Company of the Year (Up to 100 Employees) and Marketing Department of the Year. ABA Winners are to be announced June 21, 2010. In January of this year, Jefferson National was named a finalist for "Sales Department of the Year" in the Financial Services category of the fourth annual Stevie Awards for Sales & Customer Service.

Jefferson National's award-winning team is led by COO David Lau, and includes Mark Forman, Director of Online Marketing; Deborah Newman, Director of Communications; Nicole Gross, Director of Marketing Programs and Amber Mullaney, Marketing Manager. Creative Director/Copywriter Larre Johnson and Art Director, Karl Kristkeitz joined from Los Angeles-based agency Big Honkin' Ideas. Executive Producer Dan Sommer joined from New York-based HNW.

About the Association of Marketing and Communications Professionals

Founded in 1995, The Association of Marketing and Communication Professionals (AMCP) administers and judges several international competitions for marketing and communication professionals including the MarCom Awards, Hermes Creative Awards and Ava Awards. These awards sets standards for excellence and recognize creative achievements. To learn more, please visit www.amcpros.com.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 50,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

¹Jefferson National's Monument Advisor has a $20 monthly flat insurance fee with no transaction fees on more than 97% of underlying funds. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details. Like other variable annuities, the customer pays fees of the underlying funds selected plus the fees of any advisor hired. The base contract does not provide an enhanced death benefit. An optional enhanced death benefit is available for an additional fee. Please see prospectus for details.

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Form #: JNL2010CL051 05/10

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