open quoteAccording to MORNINGSTAR data, on a $25,000 investment, Monument Advisor costs less than 91% of existing variable annuities. On a $100,000 investment, it costs less than all other variable annuities on the market today.

FOR IMMEDIATE RELEASE

Jefferson National Contact:
Deborah Newman
Director Corporate Communications
212-220-5862
dnewman@jeffnat.com

Jefferson National Takes Top Honors for Third Time in Two Months

Innovator of First Flat-Insurance Fee VA Wins Platinum and Gold MarCom Awards, Interactive Media Award and WebAward

New York, NY and Louisville, KY - November 18, 2009 - For the third time in two months Jefferson National, known as the innovator of the industry's first flat-insurance fee variable annuity1, has taken top honors by winning the 2009 MarCom Platinum Award for Excellence in Advertising and MarCom Gold Award for Website Copywriting, as well earning "Outstanding Achievement Award" in the Financial Services Category of the 2009 Interactive Media Awards and "Outstanding Website" in the Financial Services Category of the Web Marketing Association's 13th Annual WebAwards.

"At Jefferson National we've made it our mission to build a web-powered solution that can surpass the expectations of our advisors and their clients on every level, and we are proud for our site to win top honors three times in two months in the MarCom Awards, Interactive Media Award and WebAwards," said David Lau, Chief Operating Officer of Jefferson National. "It's also an honor to have three prestigious awards recognize our innovative use of technology and our marketing creativity to level the playing field and be ranked alongside well known brand names such as Schwab, Fidelity, Aflac and John Hancock."

This year's MarCom competition, sponsored by the Association of Marketing and Communication Professionals (AMCP), evaluated more than 5,000 entrants from the United States and around the world. According to the AMCP, judges "look for companies and individuals whose talent exceeds a high standard of industry excellence and whose work serves as a benchmark for the industry."

Jefferson National won the MarCom's highest honor, the Platinum Award, for an integrated advertising and marketing campaign highlighting "The Ultimate Retirement Vehicle," a no-load, tax-deferred Flat-Insurance Fee VA that has been "Ergonomically designed for your model retirement. It brings variable annuities back to what they should have been all along: low cost tax-deferral and more investment options." Jefferson National's website won the MarCom's Gold Award for copywriting centered on "MAX: Monument Advisor Express" a suite of unique, unbiased, data-driven tools for advisors and their clients, including an "Annuity Rescue Calculator" and a calculator that allows users to "Test the True Value of Tax Deferral."

The Interactive Media Awards is an international competition sponsored by the Interactive Media Council (IMC) to recognize the highest standards of excellence in Website Design and Development. According to the IMC, our judges "are always on the hunt for jaw-dropping perfection."

Jefferson National's "MAX" website won the Interactive Media Award's "Outstanding Achievement Award" by earning top scores for Content, Design, Feature Functionality, Usability, Standards Compliance and Cross-Browser Compatibility. According to the IMC, Jefferson National's website "has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism." There were 65 entries submitted from around the world in the "Financial Services" category and the 9 winners announced include Jefferson National, Fidelity, John Hancock, Bonus Network (Turkey), Commonwealth Bank (Australia), JLT Business Insurance (UK), Standard Chartered Bank (UK), Wonga (UK) and Van Der Moolen (Netherlands).

The 13th annual WebAward Competition is sponsored by the Web Marketing Association to create a high standard of excellence for Web site development and marketing on the Internet.

Jefferson National won "Outstanding Website" by surpassing both the Financial Services Industry average and the "WebAwards" average across all seven criteria, including design, innovation, content, use of technology, ease of use and a "Perfect 10" for interactivity and copywriting. Only four other entrants were named "Outstanding Website" in the Financial Services Category: BusinessWeek.com, Schwab MoneyWise, Garanti Bank and John Hancock Retirement Income & Rollover Solutions.

Jefferson National's in-house team responsible for the award-winning website and marketing campaign was led by COO David Lau, and included Frank Wheatley, Senior Web Architect; Mark Forman, Director of Online Marketing; Deborah Newman, Director of Communications; Nicole Gross, Director of Marketing Programs and Amber Mullaney, Marketing Manager. Creative Director/Copywriter Larre Johnson and Art Director, Karl Kristkeitz joined from Los Angeles-based agency Big Honkin' Ideas. Executive Producer Dan Sommer joined from New York-based HNW.

About the Association of Marketing and Communication Professionals

Founded in 1995, The Association of Marketing and Communication Professionals (AMCP) administers and judges several international competitions for marketing and communication professionals including the MarCom Awards, Hermes Creative Awards and Ava Awards. These awards sets standards for excellence and recognize creative achievements.

About the Interactive Media Awards and the Interactive Media Council

Established in 2006, the Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. An independent non-profit organization, it includes Internet marketing, advertising, PR and design professionals.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 60,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

1Jefferson National's Monument Advisor has a $20 monthly flat insurance fee with no transaction fees on more than 97% of underlying funds. Additional fees ranging from $19.99-$49.99 will be assessed for investors wishing to purchase shares of ultra low-cost funds. See the prospectus for details. Like other variable annuities, the customer pays fees of the underlying funds selected plus the fees of any advisor hired. The base contract does not provide an enhanced death benefit. An optional enhanced death benefit is available for an additional fee. Please see prospectus for details.

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Form #: JNL2009CL057 11/09

 

An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.

Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.

Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 ½ may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice. Annuities are not deposits or obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance Company (Dallas, TX) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

Form #: jef-pr-20061207