FOR IMMEDIATE RELEASE

Jefferson National Contact:
Deborah Newman
Director Corporate Communications
212-220-5862
dnewman@jeffnat.com

Jefferson National Announces Winners of First Annual "FORERUNNER Awards"

Recognizing Financial Pioneers who Help Consumers Save More for Retirement

New York, NY and Louisville, KY - May 19, 2008 - Jefferson National, the company whose flat-insurance fee VA has increased the value of tax-deferral for consumers, is proud to announce the winners of its first annual FORERUNNER Awards. The awards were launched this year to recognize financial pioneers for helping individuals "Win the Retirement Income Challenge."

The FORERUNNER's "Client Value Advocate" Award goes this year to Todd Much of Chicago-based CTS Financial Planning, who has been selected for his innovative strategies that leverage the accumulation power of tax-deferral.

"It's a very special honor to be one of the first-ever winners of the FORERUNNER Awards," said Mr. Much. "There's a radical shift in the retirement frontier, and it has become increasingly important to use the accumulation power of tax-deferral to help my clients save more for retirement and create more life-long income. As a firm, we have always been committed to low-cost, no-load solutions that put client value first."

The FORERUNNER's "Financial Industry Innovator" Award goes this year to Moshe A. Milevsky, Ph.D., Finance Professor at York University (Toronto), Executive Director of The IFID Centre, and author of the book: "Are You a Stock or a Bond? Create Your Own Pension Plan for a Secure Financial Future" (Financial Times Press, 2008), who has been chosen for his influential work on the link between risk management, wealth management, longevity risk and retirement income.

"I am grateful to be amongst the recipients of the FORERUNNER Awards," said Professor Milevsky. "Corporate pensions continue their irreversible march towards the museum of financial history and the responsibility of a secure retirement is landing squarely on our own personal balance sheet. As the vast majority of the financial services industry stampedes into the retirement income business, companies must not forget the tens of millions of Americans in the shadow of the baby-boomers. Many are just starting their journey over the financial lifecycle and thus need all the tax-sheltered and low-cost help they can get," Professor Milevsky concluded.

The FORERUNNER Award's "Client Value Advocate" was nominated by peers from among hundreds of innovative advisors who add to their client's retirement income by harnessing the power of tax-deferral, focusing on wealth accumulation and minimizing fees and commissions. The FORERUNNER Award's "Financial Industry Innovator" is a special category acknowledging a non-advisor who has contributed meaningful research about this urgent issue.

"The winners of Jefferson National's FORERUNNER Awards are a powerful force shaping Americans' financial future," said Laurence Greenberg, President and CEO of Jefferson National Life Insurance Company. "We applaud our winners for taking a stand against the cost and complexity of traditional VAs and using the accumulation power of tax-deferral to help Americans save more for retirement."

Donations will be made on behalf of all the award winners to three financial literacy organizations:

• Jump$tart Coalition for Personal Financial Literacy (www.jumpstartcoalition.org) seeks to improve the personal financial literacy of young adults.
• The National Endowment for Financial Education (www.nefe.org), a nonprofit foundation dedicated to helping Americans to take control of their financial lives by partnering with other concerned organizations to provide financial education to the public.
• Choose to Save (www.choosetosave.org), a program providing public information about saving for retirement, which is sponsored by the Employee Benefit Research Institute and the American Savings Education Council.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 60,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

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Form #: JNL2008CL029 05/08

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