open quoteThis may be the start of a revolution that changes the rules of the game for the better, for you and your clients.
—Inside Information

FOR IMMEDIATE RELEASE

Jefferson National Contact:
Deborah Newman
Director Corporate Communications
212-220-5862
dnewman@jeffnat.com

Jefferson National Launches MAX: Monument Advisor Xpress

New service shows your clients how much more they can save with a flat-insurance fee variable annuity

New York, NY and Louisville, KY - August 22, 2007 - Jefferson National, the company whose flat-insurance fee helps make "low-cost tax-deferral" synonymous with "variable annuity," has now launched MAX: Monument Advisor Xpress. This free service for fee-based and fee-only advisors is a comprehensive one-stop destination with three new proprietary tools to compare, track and exchange a high-cost variable annuity to help clients grow their portfolios and save more for retirement:

  • Annuity Comparison Calculator: A simple, unbiased online tool using the latest Morningstar® data to compare virtually any competing variable annuity—985 different products from 117 companies—versus Jefferson National's Monument Advisor, the first and only variable annuity with a flat-insurance fee of $20 per month1 and the industry's broadest selection of more than 170 underlying tax-deferred funds.2
  • Client Proposal Generator: A customized presentation shows how much clients can save with Monument Advisor, how much more their account value can grow, and the break-even period to get over the "surrender hurdle."3 According to Morningstar®, Monument Advisor's flat-insurance fee is lower than 99% of all other VAs on a contract of $50,000, and is the market's absolute lowest on a contract of $100,000 or more.4
  • Electronic Application Wizard: A quick and easy digital concierge helps clients apply in just minutes.

"Do the math: Consumers are losing billions each year to the high cost of traditional VAs, when they could save more with sound advice from an objective advisor and our simple Flat-Insurance Fee VA," said Laurence Greenberg, President and CEO of Jefferson National Life Insurance Company. "MAX shows advisors and their clients the true value of low-cost tax-deferral—and their strong response says that Monument Advisor meets a growing need." A conservative estimate based on Morningstar® data suggests that consumers with variable annuities are currently paying at least $15 billion each year in insurance fees alone.5

"When you're working with clients you always talk numbers, but with MAX they can actually see the true cost of their old VA compared to how much more their annuity can grow with Monument Advisor," says Scott Sonnier, a founding partner of One Source Wealth Advisors, based in Lafayette, LA. His partner and co-founder Jason Habbit adds, "Monument Advisor makes more sense for tax-deferral than almost any other VA because the $20 flat fee lets clients save so much more."

"Our clients love Monument Advisor's flat fee, and when they see how much they can save in a side-by-side comparison it's a slam-dunk," said Steve Moore, President of Partners Capital Management, Inc., an RIA based in Colorado Springs, CO. "Jefferson National's MAX is a very persuasive tool to show clients that we're focused on their best interest."

Jefferson National's MAX, located at https://advisor.jeffnat.com/, also features an Advisor Dashboard to view, edit, update and send proposals, emails and alerts. Its web-based demos, tools and educational materials help advisors manage and maximize business from anywhere they access the internet. More calculators and upgrades are slated for later this year.

To help consumers learn more about the benefits of flat-insurance fee VAs, Jefferson National launched the Annuity Rescue Center at http://www.napfa.org/AnnuityRescueCenter.asp on the official website of the National Association of Personal Financial Advisors (NAPFA), the nation's leading organization of Fee-Only comprehensive financial planning professionals.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement products for fee-based advisors and the clients they serve. Jefferson National believes that simple, low-cost variable annuities should be considered for a part of every American's retirement portfolio, and we've made it our mission to help all Americans save more for retirement by launching Monument Advisor, the first variable annuity with a flat insurance fee. Jefferson National serves more than 60,000 customers nationwide, and is domiciled in Dallas, Texas with authority in 49 states and the District of Columbia. To reach our advisor support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn more, please visit www.jeffnat.com.

1 Jefferson National's Monument Advisor charges a $20 flat insurance fee with no transaction fees on more than 97% of underlying funds. Jefferson National also makes available ultra low cost funds on a transaction fee basis ranging from $19.99 to $49.99 per transaction, depending on the number of transactions per year. See the prospectus for details. Like other variable annuities, the customer pays fees of the underlying funds selected (currently ranging from 0.23% - 2.72%; except for Rydex VT Inverse Gov't Long Bond Strategy Fund which is currently 5.12%) plus the fees of any advisor hired. The range of underlying fund fees reflect the minimum and maximum charges after contractual waivers that have been committed to through at least May 1, 2008.

2 The average variable annuity has 38 underlying fund options according to Morningstar data as of 12/31/06.

3 Review current annuity for loss of benefits or surrender charges you may incur. Monument Advisor does not provide enhanced living, death or withdrawal benefits. Until distributed, the Death Benefit amount in the investment portfolios is subject to investment risk. Some of the fees you are paying in your current annuity could be for benefits Monument Advisor does not provide.

4 Morningstar data as of 12/31/06.

5 Based on $1.3 trillion in variable assets according to the National Association of Variable Annuities (NAVA) and Morningstar quarterly data reported as of 12/31/2006 and average insurance charges of 1.35% of assets per year based on Morningstar data as of 12/31/2006.

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An investor should carefully consider the investment objectives, risks, charges and expenses of the investment before investing or sending money. For a prospectus containing this and additional information, please contact your financial professional. Read it carefully before investing. The summary of product features is not intended to be all-inclusive. Restrictions may apply. The contracts have exclusions and limitations, and may not be available in all states or at all times.

Variable annuities are investments subject to market fluctuation and risk, including possible loss of principal. Your units, when you make a withdrawal or surrender, may be worth more or less than your original investment.

Variable annuities are long-term investments to help you meet retirement and other long-range goals. Withdrawal of tax-deferred accumulations are subject to ordinary income tax. Withdrawals made prior to age 59 ½ may incur a 10% IRS tax penalty. Jefferson National does not offer tax advice. Annuities are not deposits or obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance Company (Dallas, TX) and distributed by Jefferson National Securities Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

Form #: jef-pr-20061207