About Jefferson National
A Unique Approach to Creating Greater Value
Jefferson National has a unique approach to creating greater value, with products and services that are tailor-made for the rapidly growing market of RIAs and fee-based advisors. In the wake of financial reform, as more make the move to independence, Jefferson National invents new ways to help advisors take their seat on the client’s side of the table—and new ways to create greater consumer value. It’s the kind of challenge our team has been taking on for nearly two decades. And the results speak for themselves.
Remaking the Landscape
First we remade the landscape by building the nation’s first pure-play internet bank. Consumers were looking for a better way to bank, and a simple way to save more. By lowering overhead and passing the savings back to consumers as higher returns and lower fees, Telebank—now E*TRADE Bank—emerged from an unknown start-up to become the nation’s "leading and largest Internet bank," and expanded from deposits of $220 million in 1994 to more than $8 billion by 2000.
Flat is Beautiful®
Then our team joined forces at Jefferson National remaking variable annuities into something "Beautiful"—by launching Monument Advisor, the industry’s first variable annuity with a flat-insurance fee of just $20 per month.1 A welcome change from traditional VAs known for expensive asset-based fees, steep commissions and an ongoing arms race of complicated insurance riders. By creating a new category, we’ve helped clients save over $30 million in insurance fees since 2006 and allowed consumers to maximize the value of tax-deferral provided by variable annuities.
Disrupting the Distribution
At Jefferson National, we realized the traditional distribution model, built on steep commissions and high-priced wholesalers, was no way to win the game of delivering greater value to consumers. Our new strategy? An ultra-efficient technology platform.2 Fully automated processing. A centralized sales desk of highly trained personnel and an award-winning direct marketing approach centered on a powerful website and educational content. Just what the market demanded as more advisors continue breaking away from commissions and making the move to a fee-based practice. Nearly $1 billion in sales to RIAs and fee-based advisors since launching five years ago is solid proof we're delivering on our promise.
Financial Services Company of the Year
Recognized as the DMA "2010 Financial Services Company of the Year" and recipient of more than 20 different industry awards, Jefferson National delivers superior value and has built a strong foundation for future growth. After re-engineering variable annuities, and pioneering the Tax-Efficient Frontier™, Jefferson National’s latest innovation is a "TPIA Marketplace" offering a range of proven asset management strategies from a select group of recognized third-party investment advisors.
When advisors ask, we listen. Because at Jefferson National, we believe that advisors want to make a difference for their clients. And our job is to give them the tools they need to deliver that difference.
